X: The Experience When Business Meets Design by Brian Solis

Author:Brian Solis
Language: eng
Format: mobi, azw
ISBN: 9781118526804
Publisher: Wiley
Published: 2015-10-12T14:00:00+00:00

THE DISSOLVING DISTINCTION BETWEEN DIGITAL AND PHYSICAL

UX is not only about digital experience design, but also about designing the tangible experiences customers are offered in the physical world. For example, Starbucks encourages customers to personalize the drinks on its menu as a way of giving them a sense of ownership over the experience. Doing so creates a bond that’s hard to discount. The same is true with California-based In-N-Out Burger. By offering a secret menu with hidden references, the cheeseburger mecca has for more than 50 years sustained a cult-like relationship between brand and customers and customers and people who have not yet been baptized to the church of In-N-Out.

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