Why Should I Choose You (In Seven Words or Less)? by Ian Chamandy & Ken Aber

Author:Ian Chamandy & Ken Aber [Chamandy, Ian; Aber Ken]
Language: eng
Format: epub
ISBN: 9781443436410
Publisher: HarperCollins Publishers
Published: 2015-03-05T16:00:00+00:00

When you look at the entire constellation of AdBuzz’s products, services and programming, you see they are a direct consequence of these Core Beliefs. In other words, the behaviours of the individuals in the organization and the organization as a whole as they develop services are directly motivated and guided by their Core Beliefs.

The Aboriginal Human Resources Council (AHRC) transformed itself from an organization providing a variety of HR services at relatively low fees to a consulting group committed to “Building prosperous commercial relationships” between Aboriginal peoples and mainstream companies. Its foundational belief is that Aboriginal peoples and corporate Canada will both increase their prosperity through greater Aboriginal inclusion. As you read through the list of the AHRC’s Core Beliefs, you can see this notion reflected in each and every one of them. The Core Beliefs also reflect the passionate desire of all of the AHRC’s staff to increase the personal, social and financial well-being of Canada’s Aboriginal peoples.

• There is untapped financial potential in win-win relationships between corporations and Canada’s indigenous peoples.

• Societal attitudes towards indigenous peoples can be improved through social, financial and employment inclusion.

• The more economic activity that can be generated between companies and indigenous people, the more the financial/education/social/health gap between indigenous society and the rest of Canada can be closed.

• It is more time-efficient and cost-effective to have agreements with indigenous peoples brokered by us than for corporations to do them alone.

• Unlike traditional business deals, which are based mostly on economic benefit, deals with indigenous communities need to factor in cultural and social nuances as well.

• To be an effective facilitator of relationships between corporate Canada and indigenous peoples, we need to have credibility with, and the trust of, both parties.

• There is a bigger trust gap between indigenous peoples and the rest of Canada that must be addressed in order to create effective relationships.

• Forging a relationship between companies and indigenous peoples requires reconciling two cultures that have fundamentally different beliefs, practices and desires.

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