What's Your Purple Goldfish? How to Win Customers and Influence Word of Mouth by Phelps Stan
Author:Phelps, Stan [Phelps, Stan]
Language: eng
Format: mobi
Tags: Historical Fiction
ISBN: 9780984983803
Published: 2012-01-06T04:30:00+00:00
2. Keep it fresh and limited – Despite numerous offers by department and specialty stores, Johnny prefers to keep it personal and only sells his products online or in his four stores (hometown of Hull, Boston, Los Angeles and London). All of his shirts are limited editions, some of which are runs of 100 or less.
3. Be approachable and take care of your fans – Part of Johnny’s appeal is his personal story of a scrappy kid selling T-shirts out of an ‘86 Toyota. He’s an American success story of following your passion. Johnny makes himself accessible by blogging, releasing videos and even hosting customer appreciation events.
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