What If Solving the Climate Crisis Is Simple? by Tom Bowman

Author:Tom Bowman
Language: eng
Format: epub
Publisher: John Hunt Publishing
Published: 2020-09-20T00:00:00+00:00

Celebrate Our Diversity

The values that business owners care deeply about are as diverse as everyone else’s, of course. Connecting with people on the climate challenge means connecting with the values they already hold. As Fischhoff pointed out earlier, “People overestimate how widely their values are shared.”17 It makes no sense, therefore, to assume that other people will adopt the values you hold dear. Robert Gould, the principal strategist of the highly successful “Truth” antitobacco campaign, applies this insight about campaigns that try to change social norms.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.