We Are All Weird by Godin Seth

Author:Godin, Seth [Godin, Seth]
Language: eng
Format: mobi, epub
Publisher: The Domino Project
Published: 2011-09-20T16:00:00+00:00

The ski area at Jackson Hole has a choice: to become even more welcoming to extreme skiers who seek out the expert trails, or to dumb the facility down to be more open to the average skiers who represent the bulk of vacationing travelers who might consider a trip.

You can probably hear the argument in your head. “But if we don’t open more beginner slopes and build a new lodge, we’ll lose these customers to Aspen!” It’s not easy to walk away from average, because average represents mass, or the promise of mass. The chance to become the next Wonder Bread/ Budweiser/Chevy is seductive, but no longer practical. The field is too crowded, and there’s not enough upside after you build a middle-of-the-road normal brand.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.