VisionMongers: Making a Life and a Living in Photography (Voices That Matter) by duChemin David
Author:duChemin, David [duChemin, David]
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2009-11-11T00:00:00+00:00
Be Intentional
Your website should have a purpose. If you intend for your site to be a strong marketing tool, then you need to have a focus and stick with it. Narrow your market down, keep your message tailored to that market, and make your image selections based on that market. Every choice you make with regard to your site should be done in consideration of your market. If you’re looking to build a business as a wedding photographer, then create a website full of images that say, “This photographer is a great wedding photographer.” That means leaving out your images of baseball games and air shows. Put those onto your Flickr page, but keep your portfolio targeted to your intended audience.
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