Video Persuasion: Everything You Need to Know | How to Create Effective high level Product and Testimonial Videos that will Grow Your Brand, Increase Sales and Build Your Business by Rick Cesari

Author:Rick Cesari [Cesari, Rick]
Language: eng
Format: epub, azw3
Publisher: Arcie Publishing
Published: 2019-10-10T22:00:00+00:00

GoPro

Price = $300.

We ran a series of 30 second TV lead generation spots with this offer at the end of each commercial; “Go to our website, and someone will win one of everything we make every single day.”

The effect was to drive massive traffic to the GoPro website. Three things happened.

People would register for the contest allowing them to build their database and to follow up by email.

People would get to the website, see and watch all the great video content and then share the videos with their friends creating a viral effect.

People would purchase the product, generating revenue, which could be used to buy more advertising helping to create more brand awareness.

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