Unmistakable: Why Only Is Better Than Best by Rao Srinivas

Author:Rao, Srinivas [Rao, Srinivas]
Language: eng
Format: azw3, mobi, epub
Publisher: Penguin Publishing Group
Published: 2016-08-01T16:00:00+00:00

Fear

When I ask listeners of the Unmistakable Creative podcast what keeps them from reaching their goals, they’ve all responded with some variation of fear:

Fear that nobody will read their work

Fear that nobody will buy their products

Fear that they’ll completely fail

Instead of charging the drop with everything they’ve got, these listeners had become almost paralyzed in the drop.

The drop is an amplifier of fear, and for the most part we try to avoid fear. But if we’re going to ride the biggest and fastest waves, daring unmistakable work, we have to learn to embrace moments that amplify our fear.

You have to learn to charge the drop with everything you have, to build it as a habit. And the only way to learn it is by doing it. The more you do it, the more likely you are to do it on every single wave that’s yours for the taking. If you start with something small where the consequences of failure are real but not too high, you will start to build a muscle.

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