Ultimate Guide to Amazon Advertising by Timothy P. Seward

Author:Timothy P. Seward
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2019-03-11T16:00:00+00:00

Seller Central Performance Data

In Seller Central, you can find the advertising and business reports under the “Reports” link, as shown in Figure 13–1 below.

FIGURE 13–1. Seller Central Reports

Vendor Central Performance Data

Vendors can find advertising reports by clicking on the “Advertising” link at the top of the page. Often in Vendor Central you have to request business reports from your Amazon representative. If you are a vendor and don’t have access to a business report, you can analyze performance data and make optimizations based on advertising performance reports alone. Most optimizations will come from the advertising reports, but if you do have access to account-level reports, I recommend using this data as well to see the full impact of advertising.

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