Transforming Social Media Business Models Through Blockchain by Nitin Upadhyay

Transforming Social Media Business Models Through Blockchain by Nitin Upadhyay

Author:Nitin Upadhyay
Language: eng
Format: epub
ISBN: 9781838673017
Publisher: Emerald Publishing Limited
Published: 2019-09-17T16:00:00+00:00


Fig. 4.1.Social Media Building Blocks.

Table 4.1 summarizes the functional building blocks and their implications.

Table 4.1.Implications of the Social Media Building Blocks.

Building Block Description Implications

Identity The scope and extent to which users reveal their information and identities. The availability of tools, features and options for creating, establishing and managing identity.

Presence The scope and extent to which users know others are available. The availability of tools, features and options for creating, developing and managing intimacy, reality and immediacy in the context.

Group The scope and extent to which users are allowed to form communities. The availability of tools, features and options for creating, establishing and managing communities. Features support for governing membership rules and protocols.

Reputation The scope and extent to which users are aware of the social standing of others and the content. The availability of tools, features and options for creating, establishing and managing strength, passion, sentiment and reach of users, brands and content.

Collaboration The scope and extent to which users can collaborate. The availability of tools, features and options for creating, establishing and managing collaborations on projects, goals tasks within the context.

Conversation The scope and extent to which users can communicate with each other and establish a conversation. The availability of tools, features and options for creating, establishing and managing the communication considering the communication velocity and the risks of starting and joining; exchange, distribute and receive content.

Collective intelligence The scope and extent to which users are contributing to the collective intelligence. The availability of tools, features and options for creating, establishing and managing collective intelligence covering social graphs, behaviours, etc.



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