Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation by nicholas larusso Barbara Spurrier gianrico farrugia

Author:nicholas larusso, Barbara Spurrier, gianrico farrugia
Language: eng
Format: epub
Published: 2018-10-03T16:00:00+00:00

FIGURE 4.4. TEN TYPES OF (COURTESY LARRY KEELEY, DOBLIN)

It’s not hard to come up with examples of companies that have innovated in many if not all of these types and done it well. Amazon, Starbucks, Apple, Southwest Airlines, and others have all innovated well beyond the product itself to create new processes, channels, brands, and business models quite effectively.

We serve this up as a lesson for your business and also as a framework for how we think about ours. We think three dimensionally about the possibilities, not only across the 10 types of innovation offered by Keeley but also across the continuum of health care ( Figure 4.5).

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