The Unwritten Laws of Business by James Skakoon

Author:James Skakoon
Language: eng
Format: epub
Publisher: Profile

Beware the lure of “playing it safe.”

Too much preoccupation with the pursuit of security is apt to lead to greater danger and insecurity. In a competitive world you must take chances—bold and courageous chances—or else others will, and they will win out just often enough to keep you running, all out of breath, trying to catch up. So it behooves you as a manager to undertake stiff business development programs, thereby setting a high mark, and then working aggressively to meet it. With competent direction any organization will work its way out of a tight spot under the pressure of the emergency. If you do not create your own emergencies in advance, your competition will create them for you at a much more embarrassing time later on.

In order to minimize the risk inherent in aggressive programs (technical or schedule challenges included), it is good policy to hedge against failure by providing an alternative, or an “out” to fall back on, wherever practicable. You can go after bigger stakes with impunity when you have suitably limited your possible losses in such a manner.

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