The Strategy Planning Process by Rudolf Grünig & Richard Kühn

The Strategy Planning Process by Rudolf Grünig & Richard Kühn

Author:Rudolf Grünig & Richard Kühn
Language: eng
Format: epub
Publisher: Springer Berlin Heidelberg, Berlin, Heidelberg


12.4.3 Establishing the Portfolio

In Step 2.3 B, the current portfolio is established. The methodological foundations for the Boston Consulting Group portfolio were presented in Sect. 12.2 and those for the McKinsey portfolio were presented in Sect. 12.3.

Before establishing the portfolio, it is useful to compile all of the basic information in a table and to check it for consistency. The table should include the following information on the strategic businesses:Relevant market

Real market growth or industry attractiveness



Download



Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.