The Strategy Planning Process by Rudolf Grünig & Richard Kühn
Author:Rudolf Grünig & Richard Kühn
Language: eng
Format: epub
Publisher: Springer Berlin Heidelberg, Berlin, Heidelberg
12.4.3 Establishing the Portfolio
In Step 2.3 B, the current portfolio is established. The methodological foundations for the Boston Consulting Group portfolio were presented in Sect. 12.2 and those for the McKinsey portfolio were presented in Sect. 12.3.
Before establishing the portfolio, it is useful to compile all of the basic information in a table and to check it for consistency. The table should include the following information on the strategic businesses:Relevant market
Real market growth or industry attractiveness
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