The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results by Max Mckeown

Author:Max Mckeown
Language: eng
Format: mobi
Publisher: Pearson Education Limited
Published: 2015-12-10T14:00:00+00:00

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Pitfalls

It is easy to assume that whatever you did to solve the last growth problem will be the answer to solving the next growth problem. The reverse is often true. For example, the challenges of growth require structure and process, but the challenges of structure require creativity and autonomy. This creates danger for the organisation because previous answers will rarely work. Each new challenge demands rapid learning on the part of existing employees and leaders. It may also need people with experience of whatever challenge you now have.

Trying to create strategy for growth may be slowed down (or even sabotaged) by those who feel they have more to lose in the brave new world. Imagine being the leader of a department that is branded as the ‘cash cow’ or the ‘dog’. They may see no reason to give up resources to fund the growth of rising stars. Or they may not want to allow an upstart to cannibalise their products or services.

This creates a tough situation where the organisation knows what it should do but doesn’t do it. Blockbuster, for example, knew that rental by mail and video streaming was the future but they just couldn’t bring themselves to make the necessary changes.

The same was true in the boardrooms of Ford, GM and Chrysler. They knew that competition was coming from Honda, Nissan and Toyota but could not make the necessary changes. You have to turn the long emergency into something more compelling. Use urgency for momentum.

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