The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times by Jay Abraham

Author:Jay Abraham
Language: eng
Format: mobi
ISBN: 9780786752225
Publisher: Vanguard Press
Published: 2009-05-25T14:00:00+00:00

But the deal gets even better: The radio station traded 45 of these Chrysler cars to a television transmitter manufacturer, in exchange for a half-million dollars’ worth of transmitter equipment, which permitted the radio station to open up a new full-power UHF station in San Francisco without using any cash. The ability to trade for this equipment sped up the timetable to get the San Francisco station on the air by more than one full year; it also enabled the station to operate in the beginning without draining all its limited cash. That radio station became a runaway success before any other Spanish station ever penetrated San Francisco. And the station was subsequently sold for $400 million—really, $400 million—even though, by itself, it was probably worth only $50 million.

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