The Revenue Growth Habit: The Simple Art of Growing Your Business by 15% in 15 Minutes Per Day by Alex Goldfayn

Author:Alex Goldfayn
Language: eng
Format: mobi
ISBN: 9781119084068
Publisher: Wiley
Published: 2015-07-06T14:00:00+00:00

Your website. Every page should have a testimonial. Every product page. Every service page. Every time somebody clicks a link on your Web site they should see a testimonial. But don't worry about adding them to every page immediately. Just update one page at a time. Small improvements add up to big revenue growth. And you can repeat testimonials. If you have a large website with hundreds of pages, it's okay for the same testimonial to appear on three of them. No issues with this at all.

Your newsletter. A good newsletter goes out every two weeks and has a dedicated space for a testimonial. Just paste it in. Newsletter structure is detailed in Chapter 30.

Email signatures. A lot of my clients have had success using testimonials in their email signature, with the testimonial appearing above the signature, so it does not look like it's part of the signature. Rotate these weekly. If you can set up and edit signatures companywide, that would be ideal. This way, you'll know every person receiving email from your company is seeing the powerfully positive words of your customers.

Proposals/quotes/contracts. One of the best times for customers or prospects to see a testimonial is when they are making their decision to buy. And one of the best ways to increase the likelihood of them buying more is to include testimonials on your proposals, quotes, or contracts. Whatever you use to sign up business, paste testimonials there. You want to be careful to use the testimonials of peers. Show customers and prospects how dramatically their peers have improved—in their own words—when they've made a similar purchase from you. It's strong stuff!

Invoices. Want to collect faster and more? Add testimonials to your invoices. Rotate frequently.

Your catalog and collateral. All collateral is improved with testimonials. Further, if you have a catalog or a marketing folder, every page can use a testimonial. Here, too, it's okay to repeat. Next time you go to print, ask an administrative person at your office to add a testimonial to every page of whatever is being printed.

Your lobby or entry area. Many companies have a monitor in their reception area. Run a slide show of testimonials there. People's eyes wander as they wait. Let them read what people love about doing business with you. Only good things can result.

Your on-hold message. Some people play annoying music. Why not play testimonials? You can either summarize them yourself (“Our customers tell us…”) or play snippets of your audio recording. In this case, you'll want to get additional permission from your customers.

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