The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win (Que Biz-Tech) by DJ Waldow & Jason Falls

Author:DJ Waldow & Jason Falls [Waldow, DJ]
Language: eng
Format: mobi, epub
Publisher: Pearson Education
Published: 2012-08-14T14:00:00+00:00

10. The Perfect-Looking Email

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Think for a minute about the ugliest email you’ve ever received—an email that made you recoil in disgust. If you are having trouble thinking of just what that email looked like, put this book down for a minute and jump over to your email inbox. Scan through some recent emails and pick one that makes you say, “Yuck—this is one ugly email” out loud.

What were the characteristics of that email? Perhaps it was mostly text. You were appalled the sender didn’t make the effort to include some pretty images or at least include the copy in an attractive template. Maybe the email was just one big image. You did not have images enabled by default, so the email looked like a whole mess of nothing. Maybe it had a bunch of different font sizes and types or one with so many colors it hurt your head to look at.

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