The Power of Relentless by Wayne Allyn Root

Author:Wayne Allyn Root [Root, Wayne Allyn]
Language: eng
Format: epub
ISBN: 9781621574323
Publisher: Regnery Publishing

THE ULTIMATE TEST

AGGRESSIVE ACTION is the ultimate test of RELENTLESS. I have built a successful career as a business and motivational speaker. It all started with a “NO.” I bothered well-known national seminar organizer JT Foxx to include me in his events around the country. He is a superstar in the industry—one of the highest-paid success speakers and coaches in the world. He rejected me for two years. I bothered him so much that finally, just to get rid of me, he said he’d “allow me” to give a speech for FREE at one of his events, just to see how his audiences reacted. He offered me ninety minutes at an event in Chicago, taking up two days of my time for no pay. I accepted with gusto.

The result? I was the hit of the event—including twenty speakers over four days. The audience filled out forms and rated me the best speaker of the event. JT Foxx was so impressed that he hired me, for the fee I asked, to do one seminar. Then two. Then three, and four, and five. Since then I’ve spoken at JT Foxx events all over the globe, from South Africa to Singapore to Amsterdam.

Now I speak worldwide at many different business conferences. But I owe my start in the business to JT Foxx . . . and of course, to Relentless AGGRESSIVE ACTION. If you ask JT, or Damien Elston, the dynamic president of his company, they’ll tell you that I simply wore them down. But JT and Damien are glad that I wore them down. Audiences are passionate about my presentations. So it’s good I was relentless, because it turned into a win-win for everyone!

Or take the TV spokesman business: because I’m relentless, I wear a lot of hats! I have numerous careers, and hopefully more still to come. Today my main career is as a spokesman, the public face or voice in TV and radio advertising and marketing campaigns for many different companies and products. Certainly you need to be relentless to be a TV pitchman. Think of the greatest ones in history: Billy Mays, Ron Popeil, Tony Little, Jack LaLanne, Susan Powter, George Foreman, and Richard Simmons, to name just a few.9

Each could be described as a relentless, high-energy ball of fire. Yet they were all known for one product, or one genre—exercise, or diet, or cooking, or home gadgets. The Power of RELENTLESS was certainly the key to their success. Each of them had “an engine that never stopped,” and they were famous for repeating their key sales message over and over and over again. That’s The Power of RELENTLESS.

But I have a claim to fame none of those superstar TV pitchmen can match. I’d guesstimate I’ve sold hundreds of millions of dollars of products in over twenty completely different fields, most of which I had zero expertise or knowledge about before I became the product spokesman. Here are the genres, fields and products I’ve successfully sold on TV, radio,

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