The Photographer’s MBA, Senior High School Portraiture: Everything You Need to Know to Run a Successful Business by Sal Cincotta

Author:Sal Cincotta [Sal Cincotta]
Language: eng
Format: epub
Tags: Digital Media
Publisher: Peachpit Press
Published: 2013-11-18T16:00:00+00:00

Pricing

No matter where I go or who I talk to, how to price your goods or services seems to be the biggest challenge for any photography studio. But pricing strategy doesn’t have to be complicated; it just needs to follow some basic business principles. And now that you have a good idea of the cost of your products and services, you should be able to price for success.

First, let’s explore a few questions out there. Should you offer a la carte pricing—basically allowing clients to build their own packages—should you offer a print credit system, or should you offer a bundled system? These are all reasonable questions you may have. The biggest problem of all: There are educators all over the country teaching different philosophies. Ultimately, you’ll have to come to your own conclusion based on the type of business you’re running and what you think will work best for you.

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