The Non-Designer's Design Book by Robin Williams

The Non-Designer's Design Book by Robin Williams

Author:Robin Williams
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2015-02-14T16:00:00+00:00

Not Helvetica/Arial!

If your newsletter looks a little gray and drab, you can instantly juice it up simply by using a strong, heavy, sans serif typeface for your headlines and subheads. Not Helvetica. The Helvetica or Arial that came with your computer isn’t bold enough to create a strong contrast. Invest in a sans serif family that includes a heavy black version as well as a light version (such as Eurostile, Formata, Syntax, Frutiger, or Myriad). Use that heavy black for your headlines and pull-quotes and you’ll be amazed at the difference. Or use an appropriate decorative face for the headlines, perhaps in another color.


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