The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment by Ted Schadler & Josh Bernoff & Julie Ask

Author:Ted Schadler & Josh Bernoff & Julie Ask [Schadler, Ted]
Language: eng
Format: mobi
ISBN: 9780991361014
Publisher: Groundswell Press
Published: 2014-05-10T14:00:00+00:00

Mobile Moments Will Disrupt More Business Models over the Long Haul

Vodafone’s M-Pesa is one example of how mobile devices bring whole new classes of service to life. Orange and India’s Reliance Communications are two other major companies using mobile devices to revolutionize economies. We believe that mobile devices and networks will create radical change even in developed economies over the next 10 years.

Business models are always in flux. One indication of the importance in keeping up with market and technology changes lies in the rapid refresh of the list of the biggest companies in the world. Between 2002 and 2012, 70% of the Fortune Global 500 turned over.10 Technology is one of the biggest change agents in the world, and mobile technology one of the most powerful influences on people.

The impact of the mobile mind shift on your business model is probably subtle at first—pressure on pricing, a disappointed customer expecting to find you on their phone, a competitor amping up convenience services. But over time, the subtle shift of power to customers in their mobile moments of decision and purchase will erode portions of your current business model. We’ll describe the ultimate impact of those changes in chapter 13.

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