The Innovator's Cookbook by Steven Johnson

Author:Steven Johnson
Language: eng
Format: mobi, epub
Publisher: Penguin Group USA, Inc.
Published: 2011-09-06T10:00:00+00:00

THE IMPLICATIONS FOR WESTERN COMPANIES

These models of innovation spell out a clear message for many companies in the developed world: if you’re not participating in the mass-market segment of emerging economies, you’re not developing the capabilities you will need to compete back home. Our first recommendation to Western companies is therefore to go offshore, not just to the affluent segments, and not just for wage cost differentials, but to serve the mass market. Only there will you be forced to innovate in the ways required to succeed in the future. The recommendations that follow build on this basic idea.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.