The Highly Paid Expert by Debbie Allen

Author:Debbie Allen
Language: eng
Format: epub, mobi
Publisher: Career Press
Published: 2014-04-06T04:00:00+00:00

Pick a Path and Lead With Your Heart

Here are five questions to ask yourself when defining your coaching business:

1. What skills do you have that you can coach others on?

2. What support can you offer to help others overcome personal or professional obstacles that prevent them from achieving their goals?

3. What is your background and how can you use what you’ve learned to help others?

4. What credibility have you achieved or awards have you received from past experiences?

5. In what areas can you help others to cut their learning curve?

Decide what path you want to take with your coaching business and own it. For example, you can’t call yourself a “business and life coach.” You’re either going to be a personal life coach or you’re going to be a business coach—one or the other, not both! People often need to work with a life coach first to get their personal matters in order before working with a business coach. Both are equally important—which one fits you best? Select just one direction to follow or you’ll come across as too generalized.

Life coaches are professionals who work with people to help them build on their past successes and make desired changes in their personal life. A business coach is a little different. A business coach focuses strictly on the business aspect of the coaching. So again, I suggest you don’t mix the two, because what will happen is that you will dilute your brand. It will cause you to lose your entire brand message, and people are going to say, “What are you good at? Are you better at life coaching or are you better at business coaching?” You can’t do both, so pick a path.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.