The End of Business as Usual by Solis Brian
Author:Solis, Brian [Solis, Brian]
Language: eng
Format: epub, pdf
Publisher: Wiley
Published: 2011-10-11T14:00:00+00:00
Loyalty is a precious commodity in a day and age when attention is focused everywhere else but on you. Acknowledging the end of the destination and the beginning of co-created experiences, SNAP introduced a platform in early 2011 that transformed online social and real-world activity already taking place on Foursquare, Twitter, and Facebook into tangible rewards. The platform provided retailers with a net to catch, reward, and encourage digital word of mouth through check-ins, status updates, Tweets, and posts.
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