The Dip by Seth Godin
Author:Seth Godin
Language: eng
Format: epub
Publisher: Penguin Group US
Published: 2007-07-25T16:00:00+00:00
Seeing the Curve in Advance
As you’ll see in the space-shuttle analysis that follows, it’s pretty easy to determine whether something is a Cul-de-Sac or a Dip. The hard part is finding the guts to do something about it. Optimistic entrepreneurs and employees who blithely wander into a serious business, totally out-gunned and unprepared to work their way through the Dip ahead, are in danger of building a space shuttle.
There’s nothing wrong with optimism. The pain (and the waste) comes when the optimists have to make hard choices when they get stuck in the Dip.
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