The Customer Experience Model by Adyl Aliekperov;

The Customer Experience Model by Adyl Aliekperov;

Author:Adyl Aliekperov;
Language: eng
Format: epub
Publisher: Taylor & Francis (Unlimited)
Published: 2020-02-15T00:00:00+00:00


Relationship marketing

Existing effective bonds with clients and key stakeholders

Creation of the company marketing network, consisting of its customers and stakeholders.

Formation of effective bilateral communications “customer company”, facilitating both customer retention and customer acquisition.

Provision of continuous employee engagement development as to CX creation and realization.

Performance marketing

CX planning, CX execution and monitoring, CX assessment

CX continuous development and upgrading.



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