The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days (or Less) (The Agile Entrepreneur) by Ramesh Dontha

The 60 Minute Startup: A Proven System to Start Your Business in 1 Hour a Day and Get Your First Paying Customers in 30 Days (or Less) (The Agile Entrepreneur) by Ramesh Dontha

Author:Ramesh Dontha [Dontha, Ramesh]
Language: eng
Format: epub
Publisher: The Agile Entrepreneur
Published: 2019-11-06T17:00:00+00:00


Getting Ready to Accept Paying Customers

It’s time to get ready to launch your first product or service, which you’re going to do very soon. Feel like you’re not ready? If you’re wondering if you should hold off until it’s perfect, you’ll be too late. Release your first product, then learn how to change it as time moves on. Your first product will never be your last product.

That being said, as you get ready to launch the first product or service of your business, you’ll need to make sure you have some necessary infrastructure in place. Like Jason, you’ll need an email account, a simple phone system (other than your personal number), a mailing address, and a billing/payment system (even if that system is “cash only”).

Can you get by with freely available tools for these basic necessities? Yes, you can! Many entrepreneurs start with Google Duo, Gmail, their home office, and cash/check payments. I started by renting a PO box at a local mail/pack company (like Mailboxes etc.) and getting a toll-free number from Phone.com. Depending on your business, you might need an office setup, some video communication (Skype or Zoom will do, and they’re free), and an office or store location to meet clients/customers if necessary.

How do you know what you need to sell your first product? Think through your customer’s journey, from the moment they find your business to the close of the sale. A home bakery selling their goods to various retail shops doesn’t need an office or a separate mailing address but does need a phone number and an email address to communicate with their customers. If they choose to accept only checks as payment, they don’t need to purchase any payment systems. A business consultant may want to rent an office to meet clients, which could also serve as their mailing address. They’ll also need a phone number and email address and may want to pay for a simple credit card processor (like Stripe or Square) to accept credit card payments from their clients. Remember, focus only on what you need to get your first paying customer. You can always accept cash or check payments now and invest in a credit card processor down the line.

This is also the time to decide the extent of outsourcing you want to do. Jason relied on freelancers for things like digital marketing and content writing. I relied on freelancers extensively as well. At this point in your business, you may be able to take care of all the things you need. Or you may choose to get some outside help. Some of the common platforms where you can find freelancers are Upwork.com, Guru.com, and Fiverr.com.



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