Social Media Made Me Rich by Loop Matthew

Author:Loop, Matthew
Language: eng
Format: epub
ISBN: 978-1-63047-793-6
Publisher: Morgan James Publishing
Published: 2016-02-23T05:00:00+00:00

Chapter 18

SEARCH ENGINE OPTIMIZATION (SEO) TIPS AND TRICKS

If you want to stand out from the crowd, always do more

than what’s expected of you. Over deliver then watch as

amazing things happen to your life and business.

—Matthew Loop

I have this love-hate relationship with Google. Sometimes I loathe the search engine giant like nothing else. Why? It’s because they have a history of bullying “the little guy.” From banning AdWords accounts of small business owners to updating algorithms that give unfair advantages to large corporations and private interest. Other times, I’m thrilled with all the highly qualified traffic they send our way.

One of the big reasons I love Google is when it comes to search engine optimization (SEO). All that means is getting your website or a piece of content ranked at the top of Google for any keyword phrase.

According to Wikipedia, “search engine optimization” is defined as: The process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

As a general rule, the higher you rank on Google, Bing, Yahoo, or any other search engine for a given keyword or phrase, the more website visitors you’ll get from online searchers.

For instance, think of your own personal habits when you search. What do you do? You type in a keyword or phrase and then look at the search results. Be honest … how many times do you look at the second page of Google?

That’s what I thought.

Most people want their information and they want it yesterday! Part of the reason Google rolled out their famous “instant” search results was because of this.

Think about what it’s like when you begin to type in your search and before you finish, Google has already brought back the top ten results. The first thing you see are the sponsored ads at the very top. They say “Ad” in yellow next to them.

Below that on the left of the search results page are the “organic” listings. I call this the trustworthy section. Consumers typically look through the top listings there, but they are more inclined to click on the top two websites that come up.

In fact, a fairly recent study from Compete.com said that the top Google listing for any given keyword (or phrase) gets a staggering 53 percent of the overall search clicks!

Visually, that means this:

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