Sell & Re-Sell Your Photos by Rohn Engh & MIKAEL KARLSSON

Author:Rohn Engh & MIKAEL KARLSSON
Language: eng
Format: epub
Publisher: F+W Media

RADIO AND TV INTERVIEWS

Make yourself available to community radio talk-show hosts. They usually are interested in interviewing people engaged in out-of-the-ordinary pursuits, and you qualify. Photography is an ever-popular subject as listeners are always eager to learn how they can improve their picture-taking. Add some local or farther-afield radio-show hosts to your promotional mailing list. Some radio hosts will phone across the nation for an on-the-air phone interview if they believe that their listeners would be interested in what you have to say.

A good source to locate radio stations and the addresses of hosts of talk shows is All-In-1 Directory, Gebbie Press, P.O. Box 1000, New Paltz, New York 12561. The same organization can give you the names and addresses of TV-show hosts. Television interviews are possible if you can present your story in a five- to nine-minute segment. Since photography can easily hold viewer attention, your chances are better than average for making a TV appearance, particularly in a nearby city. For a fee, you can get yourself listed in a talk show guest directory called the Directory of Experts, Authorities and Spokespersons, Broadcast Interview Source, 2233 Wisconsin Avenue, NW, Washington, DC 20007, (202) 333-4904. A helpful book is DIY PR: The Small Business Guide to “Free” Publicity by Penny Haywood. For New York radio and TV contacts, refer to New York Publicity Outlets; for California, refer to Metro California Media.

Contact the producer of a local talk show by letter, by e-mail, by phone, in person—or all four. You could offer to serve as the resident critic for photography submitted by viewers. Build your format around a how-to theme. Tailor your critiques so that the average snapshooter will understand them and will be able to improve the family’s scrapbook photographs.

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