Running Remote by Liam Martin

Author:Liam Martin
Language: eng
Format: epub
Publisher: Harpercollins Leadership
Published: 2022-05-25T00:00:00+00:00

REMOTE METRIC FUNDAMENTALS

Often, the greatest challenge in the art of metrics is not acquiring the numbers, but knowing how to use them to discover the true state of things. According to business.com’s Isaac Kohen, data is the “abundant resource” of our new age and “many organizations are surrounded by oceans of information.” For smaller teams without the training and know-how, data analysis is an uphill battle.

Kohen prescribes five simple metrics that are as stable as the four major food groups—you can’t survive without understanding them: 1) engagement, 2) productivity, 3) efficiency, 4) well-being, and 5) future-casting.

Engagement is not a matter of “more is better.” Kohen describes it as a valuable metric that can “cut both ways.” Longer work hours paradoxically can correlate to lower productivity (and long-term burnout).

Productivity means tracking actions—everything from mouse activity to app engagement to email quantity and beyond. The key, as Kohen describes it, is making sure productivity impacts profitability.

Efficiency includes everything from process standardization to streamlining communication methodologies and scheduling best practices. According to Kohen, even behemoths like Microsoft “have made transformative changes to their operations to maximize efficiency for a hybrid workforce,” optimizing its meeting schedule to avoid peak productivity hours.

Well-being is more than a clean bill of health. Sleep difficulties, substance abuse, chronic worry, and feelings of isolation can all be exacerbated by remote-first work when they aren’t counterbalanced with healthy habits and human contact.

Finally, future-casting is the rock-bottom use of good metrics, so that “everyday business owners can chart new goals for organizational structures, collaborative teams, and outcomes-focused hiring.”1

Kenjo2 blog smartly points out that SMART objectives—that is, objectives that are Specific, Measurable, Achievable, Relevant, and Timely—must always be “well-defined and fulfill specific requirements.” To illustrate, they hunker down on a specific for each letter of the acronym:

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