Rethinking Strategy by Steve Tighe

Author:Steve Tighe
Language: eng
Format: epub
ISBN: 9780730368373
Publisher: Wiley
Published: 2019-03-04T17:00:00+00:00

Post-development, the scenarios provide your reference for ongoing scanning. Using the scenarios as a framework, the environmental scanner should be sensitive to signals that validate or invalidate the organisation’s strategic reasoning, or signals that point to the emergence of different scenarios altogether (reviewing). This scanning process is then used to refresh the next round of strategic design, providing a continuous loop of learning, creating, adapting and monitoring, as shown in figure 9.1.

Figure 9.1: ongoing environmental scanning

Environmental scanning plays a central role at either end of the strategic design process, providing the essential stimulus for scenario building, and ongoing monitoring for signals that confirm or disconfirm the organisation’s strategic reasoning.

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