Reinvent Your Business Model: How to Seize the White Space for Transformative Growth by Mark W. Johnson

Author:Mark W. Johnson [Johnson, Mark W.]
Language: eng
Format: epub
ISBN: 9781633696471
Publisher: Harvard Business Review Press
Published: 2018-05-16T16:00:00+00:00

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Amazon.com: Built to transform

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From its deepest roots to its greenest twigs, Amazon is built to transform. When it finds opportunities to serve new or existing customers in new ways, it conceives and builds new business models, investing for the future while continuing to extract value from the present. It demonstrates that the process of becoming never ends—and that any organization can change and grow continually, as long as its leaders are willing to invest the time, discipline, and resources in the effort.

In recent years, Amazon has begun producing and streaming original movies and television shows through its video services (which many viewers access via Amazon Fire TV microconsoles, which debuted in 2014). Its voice-controlled smart speakers, the Alexa-enabled Echo family, have put Amazon at the center of not just home entertainment systems, but also smart houses. Whatever its future holds, Amazon’s journey is likely to be marked by further transformations as it continues to push out into its white spaces.

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