People Over Profit: Break the System, Live with Purpose, Be More Successful by Dale Partridge

Author:Dale Partridge [Partridge, Dale]
Language: eng
Format: epub, mobi
Tags: ebook
Publisher: Thomas Nelson
Published: 2015-05-04T22:00:00+00:00

Become who you are.

People Over Profit

#PeopleOverProfit

FIGHT THE LIE

The temptation to be inauthentic is especially strong when it comes to social causes. Many companies are profit-focused with a charitable cause tacked on. When Sevenly launched, we decided to conduct business differently. We didn’t want to market a fabricated reality—to pretend that we were the most altruistic group of people who ever walked the globe—but rather show others that we were a bunch of passionate folks who hoped to accomplish a little good in the world. Sevenly is a community of people like you who have gathered around a common cause.

That’s why “People matter” is integrated into everything we do. When you enter our office, the phrase “People matter” is plastered on a five-foot-by-five-foot chalkboard. It’s been on many of our products. It is on our website, business cards, and e-mail signatures. We don’t want anyone to forget who we are. We’re like a transponder sending out a constant signal with the “People matter” message. As ships pick up our message, the ones that agree with it sail toward us.

But we don’t want just to spread our mission; we want to share our personality. That’s why the pictures on the team page of our web site are fun. We share interesting facts about ourselves and make goofy faces. We embrace the nuances of our staff’s personalities. We want people to know who we are. The pet clothes on our website even feature our own dogs as models. Whenever we have an opportunity to add a personal element, we do.

Another place we work to promote authenticity is in our videos. We rotate team members in our videos, making sure there is always a real Sevenly employee in almost every one. If an employee is passionate about a particular charity we’re working with, we’ll let them take the lead in that production.

We even showcase the inner workings of our company and the good humor of our team on social media. If you follow Sevenly on Facebook or Twitter or Instagram, you’ll see pictures of our team members doing what they love. We highlight the funny, hand-drawn unicorn on the office refrigerator to show people that we know how to laugh. We celebrate and grieve publicly.

As easy as all this sounds, it requires bravery to accept who you are and stop trying to be what you think people want. But in a world overloaded with sales pitches and hollow slogans, it is worth it. Being authentic will save you money and build a stronger, more loyal community of stakeholders.

So go ahead. Be yourself.

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