Open Click Buy: 21 Ways to Cash In on Emails While Avoiding the Information Apocalypse by Jon Benson

Author:Jon Benson [Benson, Jon]
Language: eng
Format: epub
Publisher: DigitalPublisher.com
Published: 2016-05-16T18:30:00+00:00

7 reasons why Justin Bieber is the devil

Is much stronger than:

Reasons why Justin Bieber is the devil

And, even stronger than:

Why Justin Bieber is the devil

The question is, why?

“7 reasons” sounds digestible. It gives the fan’s mind a specific starting and ending place. It also seems well thought out, so the fan’s fears of a long, rambling email are somewhat relieved. It appeals to what the fan has been bombarded with since childhood as well—soundbite headlines found on every magazine on the waste-of-paper rack.

This should also serve as a warning:

While I can get by with “25 Simple Tricks” within a book, or even within an email subject line, most people cannot. 25 sounds kinda long, and if your fan is in a hurry, this can serve as a detriment to getting that luscious little open.

“25” works in this case because it’s a reasonable number, but it’s also a promise to the fan that, while not saying it directly, helps them earn more money. Money bends a lot of the rules.

That said, there is an even more Samurai headline I could have used in my example in the previous section:

3 simple ways to CASH-IN on email

That would almost ensure an open. I would actually split-test these two subject lines head-to-head to make sure, but odds are I’d go with this version over my sample above.

The sample was still better than most of the speckled poo decorating your inbox, so fear not.

Here’s how I would make the “3” work with the “25” inside the body copy...

3 of my favorite email tips include (list of 3 tips here.) However, Jon actually has 25 specific tips, as well as dozens of tactics you can apply immediately.

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