Official Get Rich Guide to Information Marketing by Kennedy Dan S

Author:Kennedy, Dan S. [Kennedy, Dan S.]
Language: eng
Format: epub
ISBN: 9781613080320
Publisher: Entrepreneur Press
Published: 2011-04-30T14:00:00+00:00

Chapter 28

Other Sources of Joint Venture Partners

I’VE FOCUSED A LOT OF ATTENTION ON OTHER INFO-MARKETERS as joint venture partners. However, there are a lot of other potential partners. In the next two chapters, you are going to read about info-marketers who created joint ventures with individuals outside the information marketing world. They turned to associations and other businesses.

After Claude Whitacre created his product, he began offering his services as a speaker at industry association events. Because he offers a marketing system for retailers, Claude promotes his speaking services to associations that provide services and events for any type of retailer, such as jewelry stores, pool stores, furniture retailers, gift shops, and others.

Each of these industries has its own association that provides services and events for the industry’s members. Some niches have several. Claude often gets paid to speak at association meetings, and during his presentation, he offers members of the audience who have enjoyed his presentation to invest in The Unfair Advantage Retail Advertising System, which he sells for $1,199.00. This allows Claude to continue to run his primary business, go out on speaking engagements to conferences that include his target market for big paydays selling his system, as well as increase the number of members within his monthly continuity program as he sells more systems.

And on top of all that, many of the associations don’t think to ask for revenue sharing on Claude’s sales. Because they don’t realize the revenue generated from those sales, they don’t ask. Thus, Claude is able to keep 100 percent of the money. The association wants a compelling speaker that will draw attendees to its event. If Claude provides that, then the association is often happy without a revenue share. And for those that do ask for a share of the revenue, Claude is willing to provide it, for the right audience. You can read his complete profile in Chapter 29.

Speaking at events isn’t the only way to work with associations. You can write for their published journals or websites, create special content for their members, be a featured guest on teleseminars, or even arrange an endorsed mailing. The only downside of working with associations is they can be slower than some info-marketers because there is often a committee process to weave through. However, if you have powerful associations serving your target customers, these can be a great way to reach them.

While Claude Whitacre has had great success with associations, Fred Berns uses his “sugar daddy” relationship with an industry vendor to promote his business. Fred helps interior designers get more customers.

Vendors in any industry struggle to get attention from their prospective customers. In interior design, furniture retailers want designers to sell their furniture over any of the other choices the designer has. But when every furniture manufacturer is hosting events and trying to get interior designers to carry their products, how does one break through the clutter?

In this case, a furniture retailer used Fred Berns as an attraction to encourage interior designers to attend its events.

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