Measure What Matters by John Doerr & Larry Page

Author:John Doerr & Larry Page
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2018-04-24T04:00:00+00:00

14

Stretch: The YouTube Story

Susan Wojcicki

CEO

Cristos Goodrow

Vice President of Engineering

Google is so teeming with stretch goals that it would feel incomplete to chronicle only one of them. And so here is a second, the story of YouTube and how it grew—exponentially—with the “stretch” OKR superpower.

Susan Wojcicki, according to Time magazine, is “the most powerful woman on the internet.” She’s played a central role at Google from the start, even before becoming employee No. 16 and the company’s first marketing manager. In September 1998, days after Google was incorporated, Susan rented out her Menlo Park garage for the company’s first office. Eight years later, as analysts doubted that YouTube would survive, she was a leading voice in persuading Google’s board to acquire it. Susan had the vision to see that online video was about to disrupt network television—forever.

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