Marketing Channels and Supply Chain Networks in North America by Robert D. Tamilia & O. C. Ferrell & Karen Hopkins
Author:Robert D. Tamilia & O. C. Ferrell & Karen Hopkins
Language: eng
Format: epub
ISBN: 9783030448707
Publisher: Springer International Publishing
It was only in 1932 that Sears recognized the importance of visual merchandising in their stores and appointed a senior designer fully in charge of a store planning and display group.
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
R. D. Tamilia et al.Marketing Channels and Supply Chain Networks in North AmericaSpringerBriefs in Businesshttps://doi.org/10.1007/978-3-030-44870-7_4
4. Technology Accelerates: 1950 to Present
Robert D. Tamilia1 , O. C. Ferrell2 and Karen Hopkins2
(1)University of Quebec at Montreal, Montreal, Canada
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