Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen & Carrie Kerpen & Mallorie Rosenbluth & Meg Riedinger

Author:Dave Kerpen & Carrie Kerpen & Mallorie Rosenbluth & Meg Riedinger [Kerpen, Dave]
Language: eng
Format: epub, mobi
Publisher: McGraw-Hill Education
Published: 2015-03-19T00:00:00+00:00

WHY SHOULD YOU ASK A LOT OF QUESTIONS, AGAIN?

If social media is a conversation, you can’t possibly be an active participant without asking questions. Asking your customers, prospects, and fans questions will get people talking and keep them talking, creating actual dialogue. And, ideally, they’ll be talking about you in a positive light.

Asking questions on Facebook and other social networks can help you gain valuable insights about your organization, cut R&D costs, and gain access to ideas you may not have had from the people who know you best—your customers and prospects. Crowdsourcing allows you to ask the ultimate question of your community—“Can you help us?”—and builds a massive number of stakeholders in your success while providing your community with a valuable and often fun activity. Questions demonstrate your organization’s fundamental openness to hearing answers, whether you like the answers or not. Can you think of any better way to engage your customers in dialogue online than asking questions?

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