Lean Branding (Lean (O'Reilly)) by Laura Busche
Author:Laura Busche [Busche, Laura]
Language: eng
Format: mobi
Tags: BUSINESS & ECONOMICS / Development / Business Development
ISBN: 9781449373504
Publisher: O'Reilly Media
Published: 2014-09-16T14:00:00+00:00
Once you’ve taken a look at these actionable metrics, consider any or all of the following activities to improve your brand page’s internal conversion rate (i.e., how many new brand followers you can capture).
Metric
Action
Negative net likes
Avoid the events that took place in the particular day when your brand had a high negative net like result (i.e., unlikes were much higher than new likes)
Post type generating the highest engagement
Publish more of your brand content in the format that results in the most likes, clicks, comments, and shares
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