Invaluable by Dave Crenshaw

Invaluable by Dave Crenshaw

Author:Dave Crenshaw
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-03-25T04:00:00+00:00


“We,” Jason corrected.

“We came up with,” Tracy continued. “We decided activities we were strong at doing and which would be difficult to find someone else to do were our Most Valuable Activities.”

“MVAs for short,” Jason added quickly.

“I see.” Helen smiled. “I ’m glad to see you two have been working together on something like this. So, let’s find out if your assumptions about your . . . MVAs were correct, shall we?”

Jason and Tracy began creating arbitrary value per hour numbers for the activities listed on their chart. Helen explained that, for simplicity, they should just assume the person doing each activity would have a full-time job, so they could estimate an annual salary and divide by fifty-two for the weeks in the year and forty for the hours worked—or just divide by 2080.

Jason completed his chart and handed it to Helen. (See pages 82-83.)

“Good,” said Helen. “Now, answer a question for me—there’s no right or wrong answer. And please be candid. Compare the ‘Replacement Value Per Hour’ column and the ‘Current’ column. Look at how much time you’ re spending in your Most Valuable Activities, and on the ones worth the least. Does anything stand out to you?”

Tracy laughed bitterly. “Oh yes. Something stands out to me for sure. I’ve been spending hours and hours doing online social media marketing when that is one of my lowest-value activities! I mean, it’s important, but there are others who could do it just as well as me—if not better. I could be spending more time on much more valuable activities if I delegated that task. And that’s just a start.”

Jason looked at his list and saw a similar pattern. Design and copywriting were his two MVAs, yet he was spending more time running errands and writing reports, which were less valuable. “Well, and what I see, too,” he said, continuing his thought out loud, “is there are activities on this list that I’m spending more time doing than necessary. Even if I still ran all the errands myself, I could be a whole lot more efficient if I grouped them together. I’m running them all over the place because I just do them whenever, rather than planning ahead. It’s taking me fifteen hours a week right now because . . . well . . . I guess it’s because I wasn’t aware of how much opportunity I was wasting before looking at it this way.”



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