Instagram by Tama Leaver & Tim Highfield & Crystal Abidin

Author:Tama Leaver & Tim Highfield & Crystal Abidin
Language: eng
Format: epub
ISBN: 9781509534401
Publisher: Wiley
Published: 2020-02-10T00:00:00+00:00

Commercial gains aside, some Instagram Influencers have mobilized their followers for charitable causes by promoting social causes and not-for-profit events pro bono, despite being able to fetch up to thousands of dollars for their Instagram advertorials. On Twitter, these Influencers often retweet (and urge followers to retweet) public notices on missing persons, pets and property. In another instance, @yankaykay relied on the goodwill of her followers to search for a missing dog. In the comments section, her followers are seen tagging other users who live in the vicinity of where the dog was last seen. The dog was found within the day thanks to crowd-sourcing. In her follow-up ‘thank you’ post, she tells followers that the man who found the dog contacted her via his girlfriend, who follows @yankaykay and had seen the missing notice. The Influencer also thanks a string of fellow Influencers for reposting the missing notice on their accounts in order to tap into their own followers’ networks.

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