Immersive Technology and Experiences by Unknown
Author:Unknown
Language: eng
Format: epub
ISBN: 9789819988341
Publisher: Springer Nature Singapore
Júnior, J. R. D. O., Limongi, R., Lim, W. M., Eastman, J. K., & Kumar, S. (2023). A story to sell: The influence of storytelling on consumersâ purchasing behavior. Psychology & Marketing, 40(2), 239â261. https://âdoi.âorg/â10.â1002/âmar.â21758Crossref
Kandampully, J., Zhang, T. (Christina), & Bilgihan, A. (2015). Customer loyalty: A review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379â414. https://âdoi.âorg/â10.â1108/âIJCHM-03-2014-0151
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