How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often by Ray Edwards

Author:Ray Edwards [Edwards, Ray]
Language: eng
Format: epub, mobi, pdf
ISBN: 9781630475024
Publisher: Morgan James Publishing
Published: 2016-02-15T23:00:00+00:00

9) The “Truth About” Bullet.

This works especially well with any controversial question or issue that is hotly debated. Find an issue where the controversy is well-known in your market. For instance, in the weight loss market you could write about carbohydrates. As one of your bullet points in your weight loss product copy, you can say, “The truth about carbohydrates - and chances are, it’s not what you think it is.”

That’s a great example of a polarized topic: the role carbohydrates play and how you should manage them in your diet. You can polarize people and catch their interest, whichever side of the issue they may fall upon, simply by using the “truth about” bullet.

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