How to Start an Online Business: A Step by Step to Make Money from Your Computer Even If Your Starting from Scratch! (How to start an Online Business, ... Startup, Online Business for Beginners)

Author:LR Smith
Language: eng
Format: mobi
Published: 2016-07-22T07:00:00+00:00

Chapter 6:

Putting a Site Together

Once you have worked out all of the other specifics, it is finally time to plan out just what your sit is going to look like. It is important that your site is as eye catching and customer friendly as possible, you only have a single chance to make the right first impression. Don’t forget, confident design is good design which means that if your customers feel you are confident in your product, they are more likely to follow through with a purchase as well as come back and do it again.

Be aware of core design principles: The first of these is contrast as when used properly, contrast will make your online store look sharp and crisp while also making it look more organized without requiring you to change anything else. The best way to ensure your site has the right amount of contrast is to focus on colors that are different from one another while still being complimentary. It is also important to vary sizes and shapes between groups for the most contrasting results.

It is also important to take the time to determine how users will most likely proceed through your site if you hope to ensure that this process is as simple and painless as it can be. This means that your various categories and pages should be separated cleanly and in a way that is immediately clear to those who are viewing your page for the first time. If you don’t take the time to ensure you page is aligned properly then you may see plenty of page views but significantly fewer sales.

Along similar lines, it is important to ensure that you utilize repeating patterns and styles as you move between pages. While it is easy to go overboard, the right amount of repetition will make your store feel more cohesive which means it will be more likely that customers will come back a second time. Finally, it is important to keep a critical eye on how the information on your site is arranged to ensure related information can be found easily between topics. Remember, the easier it is for customers to find what they are looking for, the more likely they are to continue interacting with your site.

Do not underestimate images: Each item that you post to your store should include pictures of the item directly as it is shipped so customers understand what they are getting when they click the purchase button. However, the first picture that you should include for every item should be a high quality picture of that item in use as it would be in the real world. Not only will this force the customer to put themselves in the shoes of the person using the item, it is more likely to cause them to engage with the product more thoroughly which can ultimately lead to a higher percentage of sales.

Each picture that you connect to an item should be large enough that the item can be seen clearly while also being expandable incase the customer wants to see something more clearly.

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