How to Import Wine: An Insider's Guide by Deborah M. Gray

Author:Deborah M. Gray
Language: eng
Format: epub
Published: 2011-08-21T04:12:00+00:00

Summary

It absolutely comes down to avoiding the short cuts, whether you are dealing with distributors, franchise states, control states or brokers. The consequences can be anything from a costly inconvenience to a long, time-wasting, money-draining delay. In the case of a franchise state: a catastrophic mistake that requires an expensive buy-out or a requisite two year absence from the state. Brokers don't replace the need to do your own homework, evaluate the prospective customer yourself and establish your own relationships, but they can, under the right circumstances, be an invaluable arm to your business and allow you to focus your attention on more pressing tasks or regions. Just don't forget chemistry. It will enhance your life or make it a living hell.

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