Hillstrom's Total Package: A Marketing Management System Designed to Identify Problems and Grow Sales by Kevin Hillstrom
Author:Kevin Hillstrom [Hillstrom, Kevin]
Language: eng
Format: epub
Published: 2018-10-11T00:00:00+00:00
There is a clear shift in merchandising strategy. Look at new winners in “Other” merchandise, as well as Category 04. In particular, look at existing winners in Category 04 (strong decline). The merchandise team is shifting the focus of the business. As a marketer, I know that I need to work with my merchandising team, because their changes impact customer response. I need to constantly understand which new items are becoming winners, so I can feature those items in my marketing programs. I need to understand the category shift that is happening, so that any search and email marketing programs advertise the merchandise that reflects the future of the brand.
One final table – here we look at how items “carryover” to the prior year. Does a Winner remain a Winner, or does it fall to Contender status? Do Contenders become Winners? Let’s see.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Bad Blood by John Carreyrou(6251)
Rich Dad Poor Dad by Robert T. Kiyosaki(6129)
Principles: Life and Work by Ray Dalio(5883)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(5356)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4422)
The Confidence Code by Katty Kay(4002)
Thinking in Bets by Annie Duke(3978)
American Kingpin by Nick Bilton(3484)
Delivering Happiness by Tony Hsieh(3262)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(2993)
The Power of Habit by Charles Duhigg(2942)
Brotopia by Emily Chang(2876)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2873)
I Live in the Future & Here's How It Works by Nick Bilton(2824)
The Tyranny of Metrics by Jerry Z. Muller(2824)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2769)
The Content Trap by Bharat Anand(2759)
Building a StoryBrand by Donald Miller(2745)
Applied Empathy by Michael Ventura(2729)
