Google Analytics Breakthrough: From Zero to Business Impact by Alhlou Feras & Asif Shiraz & Fettman Eric

Author:Alhlou, Feras & Asif, Shiraz & Fettman, Eric [Alhlou, Feras]
Language: eng
Format: epub
ISBN: 9781119231691
Publisher: Wiley
Published: 2016-08-12T04:00:00+00:00

Figure 8.47 To display Page Value based only on Ecommerce Revenue, we can apply a filter to exclude sessions in which the goal conversion occurred.

Figure 8.48 To display Page Value based only on the Goal Value that we configured, we can apply a filter to exclude sessions in which Revenue (i.e., Ecommerce revenue) is greater than 0.

You may have noticed in the segments above that we would be inadvertently excluding, in both cases, those sessions in which both the goal and an Ecommerce transaction took place. Though this would probably not significantly skew our analysis, we always have the option (with Edit rights to the property) to create two additional views: one to track the goal only, and one to track the Ecommerce transactions only. In this way, Page Value as reported in these dedicated views would be based on all Ecommerce transactions or all completions of the £10 goal.

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