Frederik Pohl by The Tunnel Under the World

Author:The Tunnel Under the World
Language: eng
Format: mobi, epub
Published: 2011-12-12T21:13:03+00:00

* * *

hey found another room. This one was empty. It was an office, large and sumptuous. It had a desk, littered with papers. Burckhardt stared at them, briefly at first—then, as the words on one of them caught his attention, with incredulous fascination.

He snatched up the topmost sheet, scanned it, and another, while Swanson was frenziedly searching through the drawers.

Burckhardt swore unbelievingly and dropped the papers to the desk.

Swanson, hardly noticing, yelped with delight: “Look!” He dragged a gun from the desk. “And it’s loaded, too!”

Burckhardt stared at him blankly, trying to assimilate what he had read. Then, as he realized what Swanson had said, Burckhardt’s eyes sparked. “Good man!” he cried. “We’ll take it. We’re getting out of here with that gun, Swanson. And we’re going to the police! Not the cops in Tylerton, but the F.B.I., maybe. Take a look at this!”

The sheaf he handed Swanson was headed: “Test Area Progress Report. Subject: Marlin Cigarettes Campaign.” It was mostly tabulated figures that made little sense to Burckhardt and Swanson, but at the end was a summary that said:

Although Test 47-K3 pulled nearly double the number of new users of any of the other tests conducted, it probably cannot be used in the field because of local sound-truck control ordinances.

The tests in the 47-K12 group were second best and our recommendation is that retests be conducted in this appeal, testing each of the three best campaigns with and without the addition of sampling techniques.

An alternative suggestion might be to proceed directly with the top appeal in the K12 series, if the client is unwilling to go to the expense of additional tests.

All of these forecast expectations have an 80% probability of being within one-half of one per cent of results forecast, and more than 99% probability of coming within 5%.

Swanson looked up from the paper into Burckhardt’s eyes. “I don’t get it,” he complained.

Burckhardt said, “I don’t blame you. It’s crazy, but it fits the facts, Swanson, it fits the facts. They aren’t Russians and they aren’t Martians. These people are advertising men! Somehow—heaven knows how they did it—they’ve taken Tylerton over. They’ve got us, all of us, you and me and twenty or thirty thousand other people, right under their thumbs.

“Maybe they hypnotize us and maybe it’s something else; but however they do it, what happens is that they let us live a day at a time. They pour advertising into us the whole damned day long. And at the end of the day, they see what happened—and then they wash the day out of our minds and start again the next day with different advertising.”

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