Flow by Elissa Stein

Author:Elissa Stein
Language: eng
Format: epub
Publisher: St. Martin's Press

Gymnast Mary Lou Retton and actress Brenda Vaccaro may have hawked tampons, but were made merciless fun of on comedy shows of the day.

The Internet is now an everpresent marketing and advertising outlet for femcare companies. Every major brand now has an ornate Web site full of peppy photos, womanly advice, serious-sounding information, and above all, an underlying sales pitch.

Tampax has a separate Web site for teenagers, full of girlish talk about slumber parties, underwire bras, boys, and (you guessed it) tampons. Even we have to grudgingly admit that their Web site is kind of, well, fun: you can print your own tattoos or head to your dorm room at Tampax U, where you can try on outfits, play with your puppy, and send away for free samples.

At its Web site for teens, Kotex features games, an “attitude explorer” quiz, and message boards, and lets you customize your screen to flower-riffic, groovy green, blue dazzle, or jump ’n’ roll. The Always Web site lets you create a cyber Zen garden, download recipes for “spoil me choc chip scones” and “caramel nut popcorn delight,” and print out iron-ons for T-shirts. The line between entertainment and advertising is so blurred, there doesn’t appear to be one anymore.

What do you get for the pad that

has everything?

–ALWAYS CLEAN AD (2007)

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