First Big Crush by Eric Arnold

Author:Eric Arnold
Language: eng
Format: epub
Publisher: SCHUSTER
Published: 2007-07-15T00:00:00+00:00

And it did taste good. Better than the unaffected batch of rosé the winery also had, I thought. Jeremy disagreed with me, saying, “I hate adding Chardonnay to rosé,” shortly after he said the same thing about Sauvignon Blanc. But he couldn’t help but admit that he and Josh had gotten lucky. Josh’s quick thinking enabled them to mix and match so as to create something that was not only passable and met the distributor’s requested volume, but was nice to drink.

Something that’s especially challenging when it comes time to blend the winery’s biggest seller.

—MATT THOMSON, CONSULTANT WINEMAKER FOR ST. CLAIR, LAKE CHALICE, MUD HOUSE, DELTA, AND CAPE CAMPBELL

It’s always better to have a little more wine than you want, and sell on whenever possible. If it does mean a slight loss economically, the gain to the brand is significant.

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